Creative Direction

For the grand opening of a vibrant performing arts studio in Brooklyn, NY, I had the privilege of driving the creative direction and branding. My journey involved crafting a distinctive logo that captured the studio's essence. Additionally, I designed a dynamic website, complete with bespoke illustrations and animations. One of the standout features is the interactive homepage, where users can playfully rearrange the letters of 'free mind,' reinforcing our commitment to fostering creative freedom. This project allowed me to infuse the dance studio's brand with life, creating an engaging and unforgettable digital experience.