Rebrand

When one of my long-standing clients, 'A Safe Place,' approached me to refresh their logo, I was thrilled. Rebranding is a passion of mine, and this project felt especially meaningful as 'A Safe Place' is a charitable organization dedicated to supporting girls and women affected by trafficking. Drawing from their existing logo, I developed several new concepts that upheld their core values. After a few iterations, we arrived at the perfect evolution of their brand. In addition to the logo redesign, I helped refine their color palette, typography, and began exploring ideas for a potential website revamp. Here are a few of the branding iterations I came up with: